BSA will launch its first product since revival – Gold Star 650

Mahindra & Mahindra-owned Classic Legends reintroduced the BSA brand to the world, at the Motorcycle Live Show in the UK.

The first model showcased under the revived brand was the new-generation Gold Star, with retro styling inspired by the original model

BSA is also planning to add electric motorcycles to its lineup.

The news has been confirmed by Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra & Mahindra

BSA launching an electric motorcycle have been floating around the internet for a few years now, even before the unveiling of the new Gold Star.

BSA hasn’t provided any details about its upcoming EVs

Similar to the new Gold Star, BSA’s forthcoming electric motorcycles will likely have retro-inspired design

Classic Legends will bring the BSA brand to the Indian market sometime in the future.

When it arrives, BSA Gold Star 650 will be a rival to Royal Enfield 650 twins – Interceptor 650 and Continental GT650.